This vintage 1977 print advertisement from Singapore's "Stop at Two" family planning campaign

 This vintage 1977 print advertisement is a fascinating artifact from Singapore's "Stop at Two" family planning campaign. With the bold headline "Girl or Boy, Two is enough," the state-driven initiative aimed to combat rapid post-independence population growth by explicitly tackling traditional preferences for sons. Supported by strict disincentives—such as rising hospital fees and reduced school priority for third or fourth children—the campaign was incredibly effective. In fact, it worked too well.

Vintage 1977 print advertisement from Singapore's "Stop at Two" family planning campaign